Ellie Gibson of gamesindustry.biz wrote a great article about the ATI CPU"Hollywood" still hidden secrets.  In the article Gibson quotes ATI executive John Swinimer as saying "I think what you saw [at E3] was just the tip of the iceberg of what the Hollywood chip can bring to the Nintendo Wii."

Keeping with the direction of reaching out to more people to convert to gamers Swinimer added "I think if you focus on the capabilities that the chip will have for the average consumer, with the amazement and wow factor, I think that's the value that we bring."

 The team from ATI that worked on the Gamecube Chip is the same team that is working with Nintendo on the Wii CPU. 

For the full article click here.